Trout are found in resurgent springs and flourish in habitats with a high percentage of pure water; the fact they need pure water to live has actually made trout a natural biological indicator of water quality.
From a purely nutritional point of view, trout is an extremely wholesome and healthy option for consumers.
PIT’s insight into changing market trends and its understanding of new consumer demands have inspired the company to research and develop new products and systems to process and conserve the fresh fish, to ensure it is always safe and fresh and to give the end consumer the best quality and service possible.
In today’s hectic world we never seem to have enough time to prepare food and, as a result, “ready meals” are increasingly in demand, prepared with fresh vegetables and flavourings, cooked up quickly in the pan or oven.
Thanks to the complete range of products PIT has built up over the years, it is a highly competitive player on the market and can satisfy the needs of a wide customer base. Its products are popular with traditional fishmongers but are also used widely by specialised catering chains and sold in the mass retail business.
Over the past few years the company has focussed on developing and producing a range of fresh processed products specially for school canteens (see the short film about schools on “Pianeta Mare”). PIT products have been found on school menus since 2004 and their appeal lies in the fact that they offer a healthy, nutritionally balanced meal which is already divided into portions and filleted.